The Bard of the Street

by Mary McCartney

As part of Shakespeare reFASHIONed, we commissioned world-renowned photographer Mary McCartney to shoot an urban reimagining of Shakespeare’s works.

A short film, set to an exclusive track by south-east London spoken-word star James Massiah, accompanies McCartney’s series of compelling photographs. All the clothing featured – except Bottom’s donkey head – comes from the new Designer Studio at Selfridges Oxford Street, London, a striking new destination that fuses the worlds of fashion, art and retail.

“But soft, what light through yonder window breaks?”

Romeo, Romeo and Juliet – Act II, Scene II

“To be, or not to be: that is the question”

Hamlet – Act III, Scene I

“O time, thou untangle this, not I. It is too hard a knot for me to untie.”

Viola, Twelfth Night – Act II, Scene III

“Give me my robe, put on my crown; I have immortal longings in me.”

Cleopatra, Antony and Cleopatra – Act V, Scene II

“My Oberon, what visions have I seen! Methought I was enamoured of an ass.”

Titania, A Midsummer Night's Dream – Act IV, Scene I

“Look to th’ innocent flower, but be the serpent under it.”

Lady MacBeth, MacBeth – Act I, Scene V

“Truth is truth to the end of reckoning.”

Isabella, Measure for Measure – Act V, Scene I

“Now is the winter of our discontent.”

Richard, Richard III – Act I, Scene I

“‘Tis in my memory lock’d, and you yourself shall keep the key of it.”

Ophelia, Hamlet – Act I, Scene III

All the pieces featured in the shoot were handpicked from the brand new Designer Studio on 3 at Selfridges Oxford Street. The 20,000 sq ft retail space includes 29 new-to-Selfridges brands, nine exclusive launches and five boutique concepts from J.W. Anderson, Joseph, Marni, Christopher Kane and Vetements. The Designer Studio is also home to the new T-Shirt Shop, a series of architectural installations and an expertly curated bookshop.

 

Discover the space

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