WELCOME TO THE
AMIRI BEACH CLUB

We’ve brought seaside spirit to The Corner Shop at Selfridges London.

14 July–2 August

WELCOME TO THE AMIRI BEACH CLUB

We’ve brought seaside spirit to The Corner Shop at Selfridges London.

14 July–2 August

If you’re in London right now, wouldn’t you rather be walking on warm sand with an ice cream in hand? You don’t have to go far – we’ve turned The Corner Shop at Selfridges London into the AMIRI Beach Club. Discover summer fashion and limited-edition trainers or create your own beat at the AMIRI Sound Lab.  Read on to find out more.

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SUMMER-PROOF YOUR WARDROBE

You can feel AMIRI’s West Coast energy in the crochet minidresses, distressed denim and band tees, and find it in one-off pieces in The Corner Shop – the L.A. brand has upcycled fabrics and reworked vintage pieces into patchwork silk aloha shirts. Style them with AMIRI’s first sunglasses, which you can only shop at Selfridges.

DON’T MISS THE AMIRI X MAISON MIHARA YASUHIRO TRAINERS

AMIRI is always one step ahead with collaborations, and now you have a second chance to shop one of their most popular. After selling out everywhere, their limited-edition AMIRI x MAISON MIHARA YASUHIRO trainers are back, exclusively at The Corner Shop. The shoe combines AMIRI’s signature bones motif and Maison Mihara Yasuhiro’s sculpted original sole. You’ll have to be quick...

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MAKE YOUR OWN STYLE

You’ve sorted your summer look, now make it your own. At the customisation workspace in the AMIRI Beach Club, you can add studs and gems to your new hats and shoes.

STYLE YOUR OWN SOUND

Think you could record a hit? Create your own beat using an AMIRI sound pack at the Sound Lab, created in collaboration with music technology company Native Instruments. Or book into exclusive weekly music-production workshops as part of our Summer of Sound programming at Selfridges.

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ENJOY THE CLUB

All good beach clubs have two things: music and a refreshing menu. Alongside the Sound Lab, there’s the AMIRIBICA % coffee bar, with classic coffee, matcha and soft-serve ice-cream – take them under the parasols and palm trees.

AMIRI at The Corner Shop is open from 14 July until 2 August 2025.

About The Corner Shop

The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.

Plan your visit