THE NORTH FACE X GUCCI


What happens when one of the most revered fashion houses joins forces with the world’s most iconic outdoors brand? An unexpected yet seriously covetable collection. Join us to explore the story behind the collaboration and shop the sought-after pieces exclusively at Selfridges with a one-to-one video call at home.

Due to high demand, our video call appointments are currently fully booked – be the first to know when more slots become available by following @TheOfficialSelfridges and sign up to our newsletter below to hear about future exclusive-to-Selfridges launches. 

THE NORTH FACE x GUCCI

What happens when one of the most revered fashion houses joins forces with the world’s most iconic outdoors brand? An unexpected yet seriously covetable collection. Join us to explore the story behind the collaboration and shop the sought-after pieces exclusively at Selfridges with a one-to-one video call at home.
 

Due to high demand, our video call appointments are currently fully booked – be the first to know when more slots become available by following @TheOfficialSelfridges and sign up to our newsletter below to hear about future exclusive-to-Selfridges launches. 

Words: Thea Bichard

 

Inspired by the 70s and packed with colour, pattern and planet-conscious credentials, the pioneering collaboration between The North Face and Gucci brings Alessandro Michele’s playful, eclectic vision to The North Face’s signature styles – an outdoors brand that has kitted out everyone from Himalayan explorers to inner-city commuters since it was founded in 1968. 

 

Available to shop exclusively from our Corner Shop at Selfridges London via a one-to-one video call while our store is temporarily closed, the collection celebrates self-discovery and frees up the lines between fashion and function. From hiking boots to puffer jackets, backpacks to sleeping bags, this is a collection that both speaks to our renewed appreciation of the outdoors and shows how collaboration can continue to break down boundaries and broaden fashion’s horizons.

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The North Face x Gucci – hat, padded suit, hybrid logo T-shirt and bumbag (all available to shop via video call)

Raiding the archive

Known for cross-pollinating references, Alessandro Michele has worked his magic once again for this collaboration, which includes padded coats and skirts based on original The North Face silhouettes from the 70s, with florals straight from the Gucci garden, and a specially created hybrid brand logo found across T-shirts, top and accessories. While Gucci and The North Face may at first seem like an unexpected pairing, Michele’s unique ability to meld contemporary touches with a nostalgia for 70s prints, tones and silhouettes makes this a collaboration that makes perfect sense.

The North Face x Gucci – floral coat, padded jacket, cropped logo T-shirt and jeans (all available to shop via video call)
The North Face x Gucci – padded skirt

 

With most of us spending more and more time at home, this collaboration comes at a perfect time when we are all in need of some inspiration to get up, get outdoors and start exploring nature! Both brands have been mindful of their impact on the planet and have used earth-conscious fabrics and techniques to minimise their impact on the outdoors.


– Yasmin Mehmet, Selfridges Buyer – Men's Designer and Accessories

The North Face x Gucci – hybrid logo hiking boots and socks (available to shop via video call)

Earth-conscious kit

Aside from the preternatural florals, colours curated from The North Face’s fabric library cover bucket hats made with ECONYL – a fabric sourced from regenerated materials (including fishing nets, carpets and other scraps). Having spent the past year reconnecting with nature, this is a collection that feels paticularly pertinent this year as we seek moments of escapism and new ways to help protect the outdoors. 

The North Face x Gucci – bucket hat, hybrid logo backpacks and puffer jacket (all available to shop via video call)

Pack it up

However intrepid (or otherwise) your plans are, this is a collection that pays homage to the explorers that have worn The North Face’s designs to traverse the world’s most challenging landscapes in decades past. Borrowing the straps, pockets and buckles from classic hiking packs (a The North Face speciality), Michele designed backpacks and bumbags that are as at home in the forest as the inner-city. 

 

Then, there’s the tent and sleeping bag that take your outdoor adventures to a whole new altitude (which you can see in action in our Corner Shop on your video call). Now all you need is a stick and a bag of marshmallows...

About The Selfridges Corner Shop

Welcome to The Selfridges Corner Shop: our ever-changing one-stop shop for the most innovative brand collaborations, exclusive products and amazing Selfridges experiences. Inspired by the traditional British corner shop – the ultimate in ‘just-picking-up-a-few-bits’ shopping – we’ve made this corner of our landmark store London’s home of creative conveniences.