Make 2018 the year you decide to upgrade your jeans to a pair that don’t just look great for a few months, but which remain perfectly fitted for years to come while showing the planet some love. Nudie Jeans has this idea at the heart of its making process, designing trusty blues with organic cotton to avoid the use of harmful chemicals. One of our new year’s resolutions is also to stop washing our denim so much – did you know the average pair of jeans uses up 11,000 litres of water in its lifecycle, from production through to washing at home? And with Nudie, if your jeans finally give into wear and tear, you can have them patched up at one of the brand’s stores. Cheers Nudie!