After a time of reflection, and with excitement and energy for the good things to come, it is our hope that the united spirit – our collective good nature – will remain as we ease back into this new phase of a liberated life.
None of us needs to be reminded that we are living in a time of great change – but it is the unpredictability of change that has become our new North Star, familiarity has been replaced by uncertainty, and pleasure is now found in the simple things that were there all along.
Inspiration for Good Nature was found at the intersection of nature and culture, with experiences for you to explore through destinations and products across the year. Selfridges will be a space dedicated to the inclusive pursuit of joy and pleasure. From greenhouses to garden gnomes, woodland walks to nature talks, we will celebrate the magic of the great outdoors, and try to capture just some of the restoration it provides.
The seasons may come and go, ideas of normality may continue to change, but the gift of Good Nature endures. We hope you enjoy it – here’s to better times ahead, and the pursuit of pleasure.
Love, Selfridges x