Be uplifted

As part of our Happy New Decade celebrations, we've transformed some of the lifts in our stores into little havens of joy.


Each lift has been specially designed to elevate your mood, with everything from SAD lamps, which can help promote happiness, to recordings of positive affirmations written by our very own team members, and – of course – our signature joy-inducing yellow (is there any happier colour? We think not!)


Discover the lifts in Fragrance on G at Selfridges London and across our stores, in Birmingham, Trafford and Exchange Square, Manchester.


We wanted to design our own microcosm of happiness, an unexpected place where we can give our customers a genuine lift using the science of happiness.

- Hayley Donovan, Selfridges 3D Creative Producer