Selfridges & Highsnobiety present: The Co.Lab

As part of our Happy New Decade celebrations, we’ve teamed up with the pioneering content publisher, Highsnobiety, to create a one-of-a-kind space at The Selfridges Corner Shop at Selfridges London. Celebrating boundless creativity and collaboration, this is the first partnership of its kind between a publisher and department store.
 

Each week, we’ll be hosting unexpected (and exclusive) collaborations with some of the most pioneering brands of today – from Paris’s much-missed Colette, to Sotheby’s auction house – discovering what happens when the boundaries between fashion, art and design are well and truly blurred.

As part of our Happy New Decade celebrations, we’ve teamed up with the pioneering content publisher, Highsnobiety, to create a one-of-a-kind space at The Selfridges Corner Shop at Selfridges London. Celebrating boundless creativity and collaboration, this is the first partnership of its kind between a publisher and department store.
 

Each week, we’ll be hosting unexpected (and exclusive) collaborations with some of the most pioneering brands of today – from Paris’s much-missed Colette, to Sotheby’s auction house – discovering what happens when the boundaries between fashion, art and design are well and truly blurred.

This week in store: 1017 ALYX 9SM x Moncler and 1017 ALYX 9SM BEOPLAY E8 MOTION – Available online 20 January

Shop Highsnobiety Staples

For the first time, Highsnobiety has created a range of responsibly produced merchandise especially for The Co.Lab.

This week in store

1017 ALYX 9SM x Moncler

The Co.Lab brings you not one but two exclusive collaborations featuring 1017 Alyx 9SM. The designer behind the brand, Matthew M. Williams, is renowned for his polished, ultramodern take on streetwear, giving this collaboration with Moncler a future-facing edge. Technical innovations and bold fabrications are key, alongside a focus on sustainable materials such as Econyl®. A jacket made of kite material anyone?


Material research and development is a core part of my design process

– Matthew M. Williams

1017 ALYX 9SM BEOPLAY E8 MOTION

Matthew M. Williams has also partnered with audio giants Bang & Olufsen to create the Beoplay E8 motion headphone set, with typical Scandi attention to detail and cool, cutting-edge design. Revealing a future where the worlds of fashion and tech are truly combined, these headphones are set to make your commute oh-so-slick.

Last week at The Co.Lab: Colette, Mon Amour

A collection of exclusive merchandise that resurrects the spirit of the legendary Parisian concept store and celebrates the release of the documentary, ‘Colette, Mon Amour’

Coming soon in store

Highsnobiety x
Sotheby’s

    days Hours Minutes Seconds

20 January
Pick up a headset and form an orderly queue as we take a tour of how the worlds of streetwear and fine art are merging.

 

Available online from 27 January

Highsnobiety x
Prada

    days Hours Minutes Seconds

27 January
The Italian powerhouse returns to the Cornershop with a mash-up of juxtaposing prints – it could only be Prada. 

 

Available online from 3 February

Highsnobiety x
Maison Margiela

    days Hours Minutes Seconds

3 February
One of the most influential labels in fashion co-brands its iconic monochrome pieces for the first time – ever. 

 

Available online from 10 February

Meet Highsnobiety

Here, we talk to Highsnobiety’s Founder & CEO, David Fischer, and Creative Director of Commerce, Herbert Hofmann, about how new, surprising collaborations are challenging old ideas and making 2020 a turning point for fashion…

 

How did the partnership with Selfridges come about?
Very naturally. It felt really complementary and special, so we wanted to create something that felt truly collaborative and positive. Something that felt genuine to both brands, and that would celebrate the beginning of a new decade in an exciting way, true to today's zeitgeist.

 

How are unexpected collaborations challenging old ideas?

During my time in fashion, I've heard too many times how certain things would never happen in regards to distribution, design and collaboration. Within the past few years we’ve seen all the ‘no-gos’ and ‘will-never-happens’ become reality. After Prada’s collaboration with Adidas, I don't believe there are any ‘no’s’ anymore.

 

We are challenging everything that fashion was, merging different spaces, different categories, different worlds with a series of collaborative projects.

How is the new decade a turning point for fashion?
We have documented fashion and, more specifically streetwear, for close to 15 years and the last decade especially has been incredibly impactful. We have gone from streetwear imitating luxury fashion to luxury fashion imitating streetwear, and then to luxury fashion and streetwear really being the same thing. And what we are doing at Highsnobiety with product and commerce is something that could not have existed only five years ago. We are challenging everything that fashion was, merging different spaces, different categories, different worlds with a series of collaborative projects. We want to be the mouthpiece for a new generation of consumers, collectors and fans, who cherish new ideas above everything else.

What makes a successful collaboration?

Ultimately, you want to make sure that the outcome is something that each individual brand could not have done without the other. They challenge the status quo and implement an idea that most people around you could not have seen become reality. If most people don’t believe it, but you do and then make it happen and convince the general public of something new, that's when you have come out with a successful collaboration with meaningful product.

 

What is the future of collaboration? How do you see it playing out?

I'm looking forward to seeing more local approaches and self-confident decision-making. Having an iconic brand teaming up with your favorite pizza place or dry cleaner would show me, as a fan of the brand, that they understand my way of living and what I appreciate in life besides fashion.