HOW TO
MASTER THE
SELFRIDGES SALE

How to master the Selfridges Sale

It’s that time of year again. Yep, the Selfridges Sale is here. If you’re planning to visit our London, Birmingham and Manchester stores in search of sale treasures, we’re here to help you prep with a few insider tips on how to make it a day out to remember, shop safely and discover the best items.


Tip #1: plan your route

We’re here to help you plan for a safe and inspiring visit to our sale, including making some changes in store to help create a safe and seamless shopping experience during these times (click here for a handy visual guide). To discover which entrances to use at your nearest store and our latest store maps (aka, your sale treasure map!), click the images below.


TIP #1: PLAN YOUR ROUTE

We’re here to help you plan for a safe and inspiring visit to our sale, including making some changes in store to help create a safe and seamless shopping experience during these times (click here for a handy visual guide). To discover which entrances to use at your nearest store and our latest store maps (aka, your sale treasure map!), click the images below.

TIP #2: LET US MAKE IT EASY (AND FUN)

Whether you’re enjoying some post-shopping TLC with a long-awaited hair appointment, seeking out styling tips or calling on our Elfridges gifting experts, we’re here to make shopping our sale a day out to remember with our range of in-store services at our London, Birmingham and Manchester stores. Oh, and if you want to enjoy these services from the comfort of home instead, you can book one-to-one shopping advice via video call, so you can browse the sale with the guidance of an in-store expert from home.

TIP #3: FIND A TREASURE, LOVE IT FOREVER

Treat sale as an opportunity to unearth some true treasures, focussing on investment buys, not impulse ones. Our Sustainability Manager, Rachel Hammond, has some advice: “Despite the price, clothing should be treated with the same respect and care as at any other time: purchase with consideration, still contemplating who it’s made by and what it’s made out of. Rather than being an opportunity to buy more, the lower price should, instead, be an opportunity to buy better – invest in items to last.”

TIP #4: MAKE IT A DAY OUT TO REMEMBER

If you’re joining us for some sale shopping, why not make a whole day of it? From booking a table at one of our restaurants for lunch, dinner or even afternoon tea, to catching the latest blockbuster at The Cinema at Selfridges (located in our London store), there’s plenty to do when you’re in need of a mid-shopping pit stop. Make your plans by clicking below…

TIP #5: CLICK, COLLECT & CARRY ON

Make more time to enjoy your visit by shopping online (why not download the Selfridges App?) and then pick your items up from our London, Birmingham and Manchester stores. With our Click & Collect service, you can shop here at selfridges.com and then grab your bargains at a time that suits you. With more items made available on our website than ever before, this service makes shopping the best of the sale even easier. Added bonus: it means you’ll be free to kick back and relax in one of our many restaurants…

HEALTH & WELLBEING

For information on how we’re making shopping safe and seamless for our customers and team members, please see our handy guide here. For further details about visiting our stores safely and securely, please see our FAQs page.

Read our buyers’ tips for shopping the Selfridges sale online