Demna Gvasalia, the man behind Balenciaga, is fashion’s equivalent of Andy Warhol when it comes to pithy one-liners (‘I don’t think elegance is relevant… The fashion world isn’t the real world’). What’s certain, though, is that this is a designer who isn’t just around for his 15 minutes of fame. His ‘hyper-real’ designs for Balenciaga continue to put the brand at the vanguard of street-influenced style. The secret? Perhaps it’s how Demna plugs into the zeitgeist – from politically charged logos to ‘dadcore’ style (see the trend for chunky trainers and loose-fitting jeans). Hype, by nature, ebbs and flows, but Balenciaga gives a lesson in how to sustain it season after season.