A story of craft and creativity
With his stout, furry silhouette and let’s face it, pretty clumsy manner, the beloved Totoro may seem like an unlikely fashion muse – so what was it that caught the imagination of Loewe Creative Director Jonathan Anderson to create the collection of characterful leather accessories, hoodies and knitwear? And why now?
The answer lies in the shared values between Loewe, Studio Ghibli and indeed Selfridges; a desire to protect and reconnect with nature and re-establish the value and importance of craft and creativity. Jonathan Anderson underlines the fact that there is a ‘mutual love of craft’ shown in the work of Studio Ghibli’s illustrators and that of Loewe’s leather artisans, which is celebrated across the collection of fashion pieces and playful takes on Loewe’s signature accessories such as the Puzzle bag.