Madonna performs in a cone bra corset designed by Jean Paul Gaultier, 1990
The pop culture legacy
Madonna's cone bra corset, designed by Jean Paul Gaultier, has gone down as one of the most iconic music-meets-fashion moments in history, and, in 1990, it was an important milestone for female liberation. In her book ‘The Fashion Universe of Jean Paul Gaultier', Suzy Menkes writes: "The burgeoning sexual freedom of women, seeded in the 1960s, culminated in Gaultier's costume design for Madonna's 1990 Blond Ambition World Tour. This rebel-with-a-corset moment was when runway and stage merged, bringing to a global public the vision of the conical bra that the designer had revealed first on the catwalk in the early 1980s." In 2012, the corset sold for $52,000 in Christie's Pop Culture auction.