Do you ever use entirely new materials?
C: In the first five years of the company, all we did was re-made outerwear. Now we have grown, it’s very straightforward for me and the design team: if it isn’t re-made, reduced or recycled, we don’t do it, and it’s the same with every collaboration.
G: Also, from a community aspect, it’s very easy for people to understand, and it does prompt some curiosity: we’re getting people interested in the value of clothes, where they are from, what they are made of.
How do you get to know your customers?
C: The best thing we did was open our lab space to the community. We discovered that our customers were naturally curious, very fastidious about the materials and had a high expectation for what we do. We have an amazing range of customers – from rocket scientists to graphic designers and architects. They are all driven by material use and process, so we definitely traverse across into product design.
G: The tours we do at the lab are an amazing opportunity to meet people and interact. The very fact that we are designing, developing, manufacturing all in one space is rare.