Jerry Lorenzo may have been a late starter in the fashion world, but he’s certainly made up for lost time. Since launching in 2013, Fear of God has become one of the most sought-after fashion brands with its fusion of streetwear statements, subtly luxurious finishes and upcycled materials. Jerry has also worked extensively with Kanye West; designed tour merch for Justin Bieber, Jay Z and Kendrick Lamar; and created his own Nike shoes. Not bad going for a self-taught designer who has only been working in the business for seven years (Jerry’s previous jobs included sports marketing and party promotion).
Taking cues from the hip-hop stars and sporting heroes of the 1990s, Fear of God creates pieces that are simultaneously seasonless and contemporary, comfortable and polished. Think red-plaid flannels with side zips layered over waffle-knit thermal shirts, drop-crotch shorts and oversized bomber jackets. Precisely proportioned and free from garish logos, these styles have, unsurprisingly, garnered a solid celebrity fan base that includes Hailey Baldwin, David Beckham and Kendall Jenner.
We caught up with Jerry Lorenzo over Zoom from his base in L.A. to talk about his childhood spent following his dad’s professional baseball career, reusing existing materials in his collections, and why he doesn’t follow the seasonal fashion calendar.