Selfridges Meets: A$AP Rocky


See what happened when Selfridges mets Harlem-born rapper A$AP Rocky, as he gave us a tour of the AWGE Bodega, which took residence at Selfridges London, Oxford Street from 2 to 11 October

Based on a traditional bodega (an American convenience store), this immersive concept space is filled with limited edition fashion collections and merchandise created by the AWGE collective. From sweets to sweatshirts, Krispy Kremes to duvet covers – the bodega takes the music merch movement to a whole new level.