LANDING IN SEPTEMBER

Jamie-Maree Shipton is a London-based Stylist and Creative Director who has worked for publications such as ‘iD’ Magazine, ‘Interview‘, ‘Garage’ and more. Most recently, Jamie-Maree’s work has bridged both fashion and technology, incorporating digital artists to expand the realm of editorial. Jamie is the Creative Director of Selfridges’ menswear-focused Instagram account, The Yellow Drop.

Stay tuned for Jamie-Maree‘s campaign for The New Order, launching in September. In the meantime, we talk to the Stylist. 

How do you want your work to make people feel?     

I’m sure, to many, what I do is a little far-fetched, too much or even ugly, but I think, overall, I’ve built a signature aesthetic that gets people to notice that you don’t have to take everything so seriously. A lot of my styling and art direction work is on projects heavily saturated with colour, odd posing, strange styling additions, or even “crazy” concepts and mediums, but I think people appreciate, now more than ever, that there is no one way to express yourself.  

How do digital mediums, rather than traditional art forms, allow us to describe contemporary experience?

We build our communities and social circles within digital platforms, so it only makes sense that our art imitates that experience. Art has no boundaries or limits (it never has), and digital mediums just offer even more potential for expressing ideas in a way that reflect society’s current preoccupation with digital, VR, AI and 3D design. 

Is art a form of rebellion?

The simple fact now is that we can disseminate art more easily, thanks to digital and social platforms – an act of rebellion in and of itself. Creatives like myself are no longer limited to having to go through traditional forms of media to publish our work. We can ignore or abide by, coexist or disrupt, run in parallel or in opposition to the traditional hierarchies that used to have to give approval. Rebellion is just easier now. 

What are the positives of the digital revolution? What are the dangers? 

From a creative perspective, I see no danger: what can really be wrong with developing new ways of creative process and publishing? The works created within these new digital mediums are beautiful and ground-breaking. Of course, I don’t want to see digital overshadow or eliminate traditional mediums either. For me, they aren’t mutually exclusive; they can both coexist. 

How important are digital communities to you and your creative process? 

Indispensable. A lot of the people I work with on my projects, I discovered through Instagram especially. We may be worlds apart, but I can see the work of millions of other creatives and not only access but utilise them, instantaneously. It’s an endless source of inspiration and collaboration.