Christmas in store at Selfridges Birmingham

Join the parade at Selfridges this festive season with our extraordinary line-up of events and in-store entertainment. There’s nothing quite like Christmas shopping at Selfridges…


Breakfast with Santa

When: Every Saturday and Sunday, from 2 to17 December; Saturdays 8.30–10.30AM, Sundays 10.30AM–12.30PM
Where: San Carlo Restaurant 
Tickets: £20 for kids; £25 for adults

Be one of Santa’s special guests as he hosts a decadent festive breakfast for all the family. Meet the man himself and receive a special personalised gift as you and your family dine on delicious food and drink. 

The Selfridges Party Parade

When: Saturday 2, 9 and 16 December, 12–4PM
Where: Throughout the store 

The confetti canons are poised, the marching band is ready and Santa has limbered up for his best dance moves. Join Santa and his joyous procession of merrymakers for a see-it-to-believe-it festive celebration like no other. 

Santa and his chief Elf

Santa and his chief elf

When: Every Saturday and Sunday, from 25 November to Sunday 24 December. Saturdays 12–6PM, Sundays 12–4PM* 
Where: Throughout the store

Follow Santa and his chief elf as they spread their Christmas cheer throughout the store, taking selfies with their fans and creating magical moments for all the family.

*Please note: Santa will finish at 4PM on Christmas Eve, in line with our Christmas closing times. He’s got a very busy night ahead, after all...

Christmas Choirs & DJs

When: Monday 27 November to Sunday 23 December (various dates) 
Where: Throughout the store

Enjoy the ultimate soundtrack to your Christmas shopping with our line-up of DJs and choirs.