12 September, 2019

Jaden Smith exclusive launch at Selfridges London

Launching in the Men’s Designer Street Room on 17 September, ‘ERYS presents: Everything Bad For You, London’ is an exclusive collection created by actor, musician and activist Jaden Smith.

Join us on the launch day to shop skate-inspired pieces and exclusive merch, including the chance to shop 100 vintage T-shirts sourced from LA and screen printed with ERYS branding. The Selfridges indoor skate bowl will be transformed into a pop-up destination and those lucky enough to get a ticket will be invited to bring along an old piece of clothing to donate to Centrepoint, the UK’s leading youth homeless charity.

I’m very excited to push the vision all the way to London in Selfridges

Jaden Smith