Reformation is coming to Selfridges

Rejoice! Reformation, the cult LA brand loved for its sustainable take on everything from the prettiest dresses and separates to the best denim, is coming to Selfridges – and we couldn’t be more excited.

Launching on Monday 8 July (just in time to fulfil all our summer wardrobe dreams), the brand will be available both online and in our Womens Contemporary Studio on 3 at Selfridges London – its first ever permanent destination outside of the US.

Not yet familiar with the brand? Well, let us fill you in. Reformation was founded by Yael Aflalo in LA in 2009 and over the past decade has garnered a legion of loyal fans (we’re talking over 1 million Instagram followers), thanks to its unwavering commitment to sustainability and style. 

Our edit comprises over 120 tops, skirts and dresses, of which 40% are available exclusively at Selfridges. And this is just the beginning: every month, new and exclusive pieces will land in store and online. Set your calendar reminders now. 

Reformation launches on Monday 8 July, online and at Selfridges London.