Self Discoveries special: family fun at Selfridges

Welcome to Self Discoveries – our round-up of extraordinary happenings across Selfridges’ four stores. From discovering our extraordinary toy department at Selfridges London to joining in the Happy Hunt at Selfridges Birmingham, here are the top five things to keep little ones entertained during half term at Selfridges. Don’t miss them!

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Welcome to the world of FAO Schwarz

We simply can’t think of a better destination to celebrate half term than our amazing 20,000sqft space, housing the world’s most iconic toy shop, FAO Schwarz. Here, you and your little ones can take part in a whole host of magical experiences, from falling in line with our life-sized toy soldiers to visiting zany and innovative Professor Atlas, our in-house scientist who loves to show off his latest mad-cap experiments. Plus, you can have a go on our giant piano, learn a magic trick (or two) at Marvin’s Magic, create your own personalised doll or car – and enjoy a few sweet treats, too. Now, who can say no to that? We didn’t think so…

Relax with the latest films (and a bucket of popcorn)

Fancy a bit of ‘sit-down’ entertainment? Then head to The Cinema at Selfridges, our new permanent cinema destination. This half term we're screening some family favourites, including 'Star Wars - The Rise of Skywalker', 'Jumanji 2', 'Frozen 2' (singalong) and 'Spies in Disguise'. Co-directed by Selfridges and Olympic Studios, we’re showing the biggest blockbusters along with classic cinema and independent films across our three (yes, THREE) screens, all complete with state-of-art Dolby Atmos surround sound and laser projection technology. Relax in the reclining seats and enjoy delicious food and drinks, served at our on-site bar. Talk about the perfect half-term activity…

Join us for The Happy Hunt at Selfridges Birmingham

If you’re on the hunt for some happy vibes, then you’re in the right place. Head to Selfridges Birmingham where, as part of our latest creative scheme, Happy New Decade, we’re hosting a ‘Happy Hunt’ from 17 to 22 February across our kids’ department, where we’ve hidden eight smiley faces. Your mission (should you choose to accept it) is to find them, in exchange for a tasty prize, of course. Your soundtrack of the day? Pharrell Williams ‘Happy’.

Incoming: delicious treats at our restaurants 

Feeling peckish? Not to worry, we have all your dining needs covered. Pop into one of our restaurants to enjoy some delicious kid-size treats. From a mini steak and chips at the Corner Restaurant or a decadent pistachio and raspberry ice cream sundae at our elegant Brasserie of Light in Selfridges London to mini ninja menus at all our YO! restaurants and shakes and waffles at Archie’s in Selfridges Birmingham, there’s something for all foodies, little or big. Tuck in!

Dive in and be uplifted

Looking for some joy-inducing activities? At Selfridges London, we’ve got you covered. Little ones can dive into a ball pit full of yellow (is there a happier colour? We think not!) smiley faces from 15 to 23 February in our kids’ department on 4. Then, you can rally the whole family and take a ride in our lifts – each one has been specially designed to elevate your mood. With everything from SAD lamps, which can help promote happiness, to recordings of positive affirmations written by our very own team members, and – of course – our signature yellow – you won’t want to leave! Discover the lifts in Fragrance on G at Selfridges London and across our stores, in Birmingham, Trafford and Exchange Square, Manchester.