Self Discoveries: Get in the Valentine’s spirit with our exciting in-store events

Welcome to Self Discoveries – our round-up of extraordinary happenings across Selfridges’ four stores. This week, we’re in the mood for love, with a whole host of heart-stopping Valentine’s events. 


Treat a date - or a mate - at San Carlo Fumo – Selfridges Birmingham

No-one should spend Valentine’s night alone, we say, so why not spoil a loved one or a great mate to a delicious dinner date at Fumo, where you can feast on a special 3-course set menu, complete with a glass of prosecco. Plus, there’ll be live music to add to the romantic vibe. Now that’s amore...

Frog Flowers – Selfridges Manchester Exchange Square and Manchester Trafford and Aoyama – Selfridges London and online

If you know that a sorry bunch of flowers from your local service station won’t cut it (spoiler: it won’t), then pop into store on 13 and 14 February to discover Frog Flowers’ exclusive pop-ups at our Manchester stores. Whether it’s for the houseplant-obsessed or the classic red rose romantic, Frog Flowers creates unique bouquets guaranteed to make them - or you - feel a million dollars. 

Aoyama Flower Market in London and online, meanwhile, blends Japanese traditions with the most exquisite blooms for stand-out bouquets that feel more like works of arts than bunches of flowers. Squeals of joy guaranteed. 

Uncover our new, not-so-secret bar: Daido Lip Bar – Selfridges London

As part of our State of The Arts campaign, our Art Tank at Selfridges London is being transformed into the Lip Bar by Daido Moriyama – a Japanese photographer known for his notoriously edgy work. Book your experience now (just in time for Valentine’s Day) and enjoy the taste of an authentic, oh-so-cosy Japanese speak-easy bar, plus, learn more about Daido through his iconic prints on display throughout The Art Store. It's the ultimate destination for an unusual date night...

Added bonus? You get two free drinks on arrival. Cheers!

We heart beauty

Go the extra mile with your beauty gift this Valentine’s. Whether you make it extra special with personalised engraving on perfume at Jo Malone or enjoy your own pamper session with one of our in-store services (a bouncy blow dry from Hershesons Blow Dry Bar, anyone?), there’s a treat for every type of beauty lover. 

At Manchester Trafford, Selfridges’ resident Beauty Insiders can give you all the guidance you need for that special Valentine’s beauty moment, from appointments for two to share with a loved one or friend at Dermalogica, to date night looks courtesy of GHD.

Give the gift of food (and drink) – all stores

Prefer to give the gift of chocolate or a tipple? We don’t blame you. You’ll be pleased to hear, then, that our Foodhalls are bursting with yummy (and thoughtful) gifts. Head to London on 12 February between 2-4pm to discover a scrumptious Valentine’s tasting session, perfect for treating yourself and finding the ultimate indulgent gift for a loved one. Alternatively, take a trip to Birmingham between 7 – 10 February and 15 – 17 February to learn all about our newest gin brand: Gain & Coombs. 

Hungry for more? See our full list of Valentine’s events across all four stores: 

London, Manchester Exchange, Manchester Trafford, Birmingham