Shop your favourite Instagram-famous brands at Selfridges Oxford Street

From 5–15 December

Where: The Designer Studio on 3

As part of our Future Fantasy Christmas celebrations, in which we’re imagining what our festivities might look like years from now, we’ve partnered with your (second) favourite shopping destination, Instagram, to bring you The Instagram Edit. The pop-up transcends the digital and physical experience (our favourite new word? Phygital!) and will bring your Saved list to life, with eight ‘Insta-famous’ brands – all of which you’ll be able to shop directly from the space, online or @TheOfficialSelfridges. Let’s meet the line-up…

The fashion phenomenon

The Frankie Shop

You’ve probably spotted their boxy, tan blazer on the back of every fashion influencer inside of the M25. The reason? The Frankie Shop creates those perfectly cut must-have pieces that will stand the test of time and look chic forever.


Independently owned and pioneering a genderless approach, the designer duo behind New York-based brand, One DNA, put inclusivity at the heart of their business.

Kim Shui

Spotted on the backs of the Hadid sisters and Kylie Jenner, NYC-based Kim Shui’s collection of subverted Chinese prints and figure-flattering silhouettes is reminiscent of a ‘90s aesthetic that’s well worth revisiting.

The skincare disruptor


Tandem is designed to simplify skincare – meaning a smaller range of products that work harder. Their MO? Looking after your skin in a way that’s easier on the environment and your bedtime routine.

Jewellery innovators


Ethically sourced from across the US and Canada and sold by gram weight, Menē is the jewellery brand with a conscience. Plus, their guarantee allows you to sell or exchange your jewellery at the daily value of precious metals.

Ammé London

Ethical jewellery brand Ammé is made in London but was born out of Instagram. Its founder, Emma Haymes, even attributes approximately 95 per cent of their trade directly to the platform.

Homeware heaven

Atelier Stella

For every cactus, peony and colourful candlestick you’ve seen on your feed, Atelier Stella has a cute and characterful stoneware ceramic to hold it in. Every pot is adorned with a signature smiling face. Sweet!

Hopscotch London

East London born and bred, Hopscotch makes vegan soy candles and natural beauty products. Easy on the eye and the environment, they are all made in small batches to avoid waste.