How has your previous experience in fashion informed the work you create today?
Leanne: Prior to IoDF, I was at CommuneEAST, which I founded as an ‘ideas and futures’ incubator, working specifically on IRL x URL unison. Building strategies, relationships and collaborations at CommuneEAST, we brought together creative minds from different backgrounds, including art, fashion, technology and science, to help companies and emerging artists work in IRL and URL, collaborating with the likes of the BFC, Frieze, Kenzo and NIKE.
Cattytay: I founded Digi-Gxl – an inclusive, 24/7 GLO-CAL community and support network championing womxn, Intersex, transfolk and non-binary people who specialise in 3-D/motion design, AR/VR reality and more. As an experienced digital garment specialist, I took an interest in developing new possibilities surrounding fashion, technology, sustainability, and the diversification of body images. My work with Digi-Gxl and my individual practice has led me to work with clients such as Balenciaga, Chloé and Raf Simons. I met Leanne while on the panel for the Dazed x Colmar LFW ‘Fashion Disruptors: Fashion in the Digital Age’ talk – straight away you could tell we both shared the same crazy energy and vision for the future.
Which IoDF projects have you personally found the most exciting?
Leanne: With IoDF, the August Getty Atelier project is one that’s been super-important. We are delivering a 6-month series, [in which] we are building a digital world that introduces a new utopia, the latest couture collection, and the August Getty manifesto for change.
Cattytay: We are currently offering desk spaces at our London HQ to support and mentor BAME, LGBTQIA+ individuals. Our aim is to create a more sustainable, inclusive and progressive future through digital making. With the August Getty Atelier project, we are building a whole universe using 3-D design tools, simulation techniques and animation processes. We will be working alongside their atelier team, realising every detail through toiles and sketches. Their couture pieces are immensely embellished and luxuriously intricate; working with couture is really rewarding.