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#1 SO ON BRAND

Selfridges yellow is ready to wear. Eclipse the sun with head-to-toe colour or microdose your dopamine hit with a citrussy accessory.

A model wearing Selfridges yellow

RESELFRIDGES – OOTO LONDON Gucci by Tom Ford jacket / RESELFRIDGES – COW vintage shirt / RESELFRIDGES – COW vintage rollneck / RESELFRIDGES – Vintage Threads jeans / MIDNIGHTFACTORY – Talon Eternity earrings / JW ANDERSON – Bumper bag / PRADA – kitten heels

PROENZA SHOULER – skirt suit, shirt / WOLFORD – Colorado body / CHROME HEARTS – optical frames / LOEWE – XL tote / BALENCIAGA – Camden boots

#3 RIDE ON

Full-leather looks fuel the season. Get into gear with leather jackets, biker boots and trousers that ride the line between sleek and tough.

A model wears black leather

RESELFRIDGES – Vintage Maison Margiela gilet / RESELFRIDGRS – Helmut Lang T-shirt / RESELFRIDGES – Cow vintage skirt / RESELFRIDGES – Jennifer Gibson Vintage Christian Dior choker / RESELFRIDGES – Jennifer Gibson Vintage Christian Dior earrings / RESELFRIDGES – Jennifer Gibson Vintage Christian Dior bracelet / BALENCIAGA – sunglasses / HODAKOVA – belt bag / BALENCIAGA – Camden boots

New Season

#4 DRESSED FOR SUCCESS

Be smart about your styling this season. A little tie can go a long way. Shirt dresses are always a clever idea – especially in silk. As for the colour? Red, autumn’s hottest hue.

VALENTINO – dress, tie, handbag, boots

#5 UFO: UNIDENTIFIED FASHION OBJECTS

Stand out in the season’s most conceptual styles. From avant-garde silhouettes and couture-like creations to kitsch bags and sculptural heels, designers have gone abstract for AW23. Is it fashion or art? You decide.

New season trends

RICK OWENS – coat, dress, briefs, boots

New Season

#6 LONGER, FASTER, DEEPER

Pavement-skimming coats have got you covered. This season’s styles have military sharpness, strong shoulders and are long in stature. From khaki overcoats to military-inspired trenches in the darkest of navies, this latest crop taps into the quiet luxury trend too. In short: invest in a classic style and it will last you a lifetime.

HODAKOVA – coat / RESELFRIDGES - OOTO LONDON Dolce & Gabbana shirt, skirt / WOLFORD – Orlando body / RESELFRIDGES – Vintage Galliano for Dior bag / SHAUN LEANE – Cat Claw earrings / DOLCE & GABBANA – boots

Selfridges team: Senior Art Director: Chloe Bloch, Casting Director: Sophie Lynas, Shoot & Production Manager: Tui Lin, Head of Fashion Direction: Jenna Murray, Market Editor: Elvija Vitola, Fashion Co-ordinator: Elodie Purcell, Art Director: Mikey Womack, Producer: Georgia Ford. Fashion Assistants: Sule Ozturk, Karent Urrego, Sanda Bell.

External team: Hair: Kiyoko Odo, Makeup: Lucy Bridge, Nails: Lauren Michelle Pires, Set Design: Alice Andrews. Photographer 1st Assistant: Remi Procureur. 2nd Assistant: James Newlands. 3rd Assistant: Pete Petrov. Digital Operator: Freddy Lee. Make-up Assistant: Kyle Dominic. Hair Assistant: Mayuko Nakae. Prop Assistants: Phoebe McElhatton, Nienta Nixon.

Thanks to Yell for lending us the name Yellow Pages.

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