Explore our Haeckels selection at Selfridges, from skin care to fragrances, for the ultimate sensory experience. Founded in 2012 by Margate-based coastal enthusiast Dom Bridges, Haeckels strives to create simple products using local natural ingredients and spread a philosophy of planet-friendly seaside living. Enjoy handcrafted products made with natural wonders such as parsley seed, geranium water and basil – and of course, plenty of algae.

In the brand's early days, Bridges collected seaweed and other plants along the coast. He experimented with them in his home kitchen (and later at a lab on Margate's Cliff Terrace), creating products such as the Haeckels seaweed bath. Now, you'll find the brand's Bladderwrack hand cleanser, containing soothing fennel oil, in some of the country's coolest hotels and restaurants. The company's ethos and ecological focus remains: it still organises beach clean-ups and participates in conservation efforts to support its local community – hence the Project Earth banner you'll spot labelling its products on our site. 

Give your beauty routine an earth-conscious upgrade with the brand's skin care and body offering. Products are backed by data and formulated with natural quality products such as tea tree and aloe vera for next-level nourishment. As you unwind, why not explore the brand's home fragrance offerings? Each Haeckels candle references a specific location in Margate, and will instantly transport you to the British coast.

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