Illamasqua Beauty

British-based make-up brand Illamasqua has been defying beauty conventions ever since it first entered the scene in 2008. Discover highly pigmented lip products and vibrant eyeshadows that make every feature pop, as well as reliable foundations, highlighters and concealers that are trusted by make-up artists around the world. Illamasqua beauty is made with a simple idea in mind: putting theatre on the counter. Blending the words illusion and masquerade, the name says it all. A company that promotes relentless creativity and experimentation, Illamasqua is about genderless self-expression. The brand is overseen by the director of artistry Pablo Rodriguez (who's featured in editorials for both Vogue and Vanity Fair) and continues to push boundaries. Its latest eyeshadow palettes house an array of rich, evocative shades for a variety of bold day and night-time looks. If you're looking to stock up on more animal-friendly items, you'll be happy to learn that Illamasqua offers 100% cruelty-free products and is committed to never testing on animals. This dedication has been recognised by PETA and is demonstrated by the brand's focus on expanding its vegan make-up range. Fill your cosmetic bag with hero products or select some key items as a gift for a friend or family member. Anything you choose from Illamasqua cosmetics is sure to reignite a profound love for the art of getting ready.