Although minuscule bags are nothing new (the ancient Egyptians used pouches; tie-on pockets were around in the 14th century), the current trend for bags that are more breadcrumb than Baguette tracks back to Karl Lagerfeld’s tiny Peekaboo bags for Fendi SS15. Jacquemus (which just launched a pop-up at Selfridges London) went even further: the matryoshka-esque evolution of its bags started with classic top-handle styles for AW17 and shrunk down to SS20’s Le petit Chiquito (emphasis on the ‘petit’). Then came Lizzo. She set social media alight after posing with a limited-edition VSLING toybag created by Valentino and Instagram prankster @obviousplant. Now you can take your pick of mini-mes from the likes of Burberry, Chanel, Gelareh Mizrahi, Loewe and Manu Atelier (to name a few).

Are these accessories little more than a clever ploy to lap up the social media buzz? Call them mini, micro, nano or simply very little: the smaller these teeny-tiny bags become, the more attention they seem to get – at last count, #minibag has racked up 719k associated Instagram posts. But! Aside from looking cute, these bags are also perfect if you want to declutter (we store our lives on our smartphones anyway, right?). Our Fashion Marketing Lead, Victoria Meekings, sees their practical side – at least when it comes to those that are purpose-built for one single item, such as Chanel’s quilted flask bag, or her own Prada cross-body iPhone carrier: “I get the benefit of not smashing or losing my phone while styling my outfits with a Prada accessory via a more accessible price-point than a handbag.”