Truest Darkness. Stellar Brightness.
Experience breathtaking contrast and exceptional brightness in every frame. Precision Mini-LED backlight control reveals stunning detail in both the darkest shadows and brightest highlights.
Hi-View AI Engine PRO
AI mastery in every frame
Advanced AI scene recognition analyzes depth, skin tones, and motion in real time, delivering vivid, lifelike visuals. Even standard content is elevated to extraordinary quality.
165Hz Game Mode Ultra
Built for next-gen gaming
With native 165Hz VRR, enjoy ultra-smooth, tear-free gameplay and lightning-fast response—perfect for competitive and next-generation gaming.
2.1.2 Multi-Channel Surround Sound
Immersive audio from all directions
Experience deeper bass, clearer dialogue, and immersive height effects—no external sound system required.
Anti-Reflection Technology
Clear viewing in any light
Minimizes glare and reflections, ensuring crisp, vibrant images even in bright environments.
QLED Colour with Pantone® Validation
Billion+ shades of true colour
Enjoy rich, accurate colours certified by Pantone® for breathtaking realism and deeper immersion.
AI Chroma Light Sensor
Perfect picture, anytime
Automatically adjusts brightness and colour temperature based on ambient lighting—for the ideal viewing experience day or night.
Total HDR Solution
See every detail
Supports Dolby Vision IQ™, HDR10+ Adaptive, HDR10, and HLG for superior contrast, richer colours, and enhanced detail.
AI HDR Upscaler
SDR upgraded to HDR-like quality
Intelligently enhances contrast and colour, transforming standard content into vibrant, HDR-style visuals.
AI 4K Upscaler
Sharper clarity for everything you watch
Enhances all content—broadcasts, streaming, and classic movies—bringing them closer to stunning 4K quality.
AI Scenario Optimization
Smart picture modes in real time
Automatically adjusts settings for movies, sports, or gaming—no manual tuning needed.
AI Sports Mode
Stadium-level excitement
Reduces motion blur and enhances sound clarity, making every match feel live and immersive.
Solar-Powered Remote Control
Eco-friendly convenience
Charges via ambient light or USB-C, reducing battery waste while delivering effortless control.
DolbyVision® & Dolby Atmos®
See it. Hear it. Feel it.
Cinema-grade picture and immersive 3D sound combine to transform your home into a true entertainment powerhouse.
IMAX Enhanced
The IMAX cinema experience at home
Certified by IMAX and DTS® for exceptional picture quality and immersive audio.
Filmmaker Mode
As the creator intended
Preserves original aspect ratio, colour, frame rate, and sound for an authentic cinematic experience.
Game Bar
All your gaming controls in one place
Monitor performance, adjust settings, and fine-tune gameplay in real time—play smarter, play faster.
Selfridges Says
Recommended for you
Delivery To Ireland
Sorry, this product is unavailable for Ireland Delivery
International Delivery
Sorry, this product is unavailable for International Delivery
Complimentary UK Click & Collect
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Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Taxes and duties are included in the item price but are non-refundable.
Please read our terms & conditions to find out more.
UK
€13.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 10pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
GLOBAL
€95.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription