An icon of the streetwear scene, Heron Preston draws from an eclectic collection of influences for the unmistakable aesthetic of his New York-based line. His highly anticipated drops are known for their out-of-focus prints depicting the designer’s avian namesake and the Russian translation of the word 'style', written in Cyrillic. As a long-time collaborator of the late Virgil Abloh, Heron Preston's clothing is inspired by the worlds of art, music and content creation. 

His early wanderings through New York encountering utility and workwear greatly influenced the Heron Preston label. Expect logos and graphics, oversized hoodies, turtlenecks and boxy T-shirts stamped with 3D designs. Our selection of uniform-inspired jackets, trousers and webbing belts are doused with signature orange accents – a subtle reference to the high-vis items he saw worn around the city. The bold lettering on trademark logo patches reflects the brand's purely industrial outlook by mirroring the layout of factory spec labels.

This range isn't just solely focused on aesthetics, but on making strides towards a more earth-conscious future, too. From recycling garments to using low-waste methods of manufacturing, the end goal is planet-friendly, long-lasting fashion.

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