Tell us what you think

Shop in your local currency and language

You are currently in Italy IT / EUR € store

  • Australia / AUD $
  • Canada / CAD $
  • China / CNY ¥
  • France / EUR €
  • Germany / EUR €
  • Hong Kong SAR China / HKD $
  • Ireland / EUR €
  • Italy / EUR €
  • Japan / YEN ¥
  • Kuwait / USD $
  • Macao SAR China / HKD $
  • Netherlands / EUR €
  • Qatar / USD $
  • Saudi Arabia / USD $
  • Singapore / SGD $
  • South Korea / KRW ₩
  • Spain / EUR €
  • Taiwan / TWD $
  • United Arab Emirates / USD $
  • United Kingdom / GBP £
  • United States / USD $
  • Not yours? Read more
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English
  • English

Did you know that we deliver to 130 countries or regions and offer a range of delivery options to suit you wherever you are in the world? Find out more

Sign up once to our Selfridges+ service and you can enjoy unlimited deliveries wherever you are in the world. FIND OUT MORE

International delivery

With almost everything on selfridges.com available for International Delivery, you can send your order to 130 countries or regions around the world, including North America, Australia, the Middle East and China.

Although we only offer 20 currencies to browse in online, you can still deliver to all of the following countries or regions:

  • Algeria
  • Andorra
  • Antigua and Barbuda
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Bermuda
  • Bolivia
  • Botswana
  • Brunei
  • Bulgaria
  • Cambodia
  • Canada
  • Cayman Islands
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Estonia
  • Finland
  • France
  • French Guiana
  • Germany
  • Gibraltar
  • Greece
  • Grenada
  • Guadeloupe
  • Guatemala
  • Guernsey
  • Guyana
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jersey
  • Jordan
  • Kazakhstan
  • Kenya
  • Kuwait
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Malaysia
  • Maldives
  • Malta
  • Martinique
  • Mayotte
  • Mexico
  • Monaco
  • Montserrat
  • Morocco
  • Myanmar
  • Namibia
  • Netherlands
  • New Zealand
  • Nicaragua
  • Nigeria
  • Norway
  • Oman
  • Pakistan
  • Panama
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Reunion
  • Romania
  • Rwanda
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Martin (French part)
  • San Marino
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sri Lanka
  • Suriname
  • Swaziland
  • Sweden
  • Switzerland
  • Taiwan
  • Tanzania
  • Thailand
  • Trinidad and Tobago
  • Turkey
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Uruguay
  • Venezuela
  • Vietnam

Enjoy free delivery for 12 months with Selfridges+. Sign up

Out of stock

LG

77" CX6LA 4K HDR OLED TV

Price includes Taxes & Duties

So sorry, this product is currently unavailable

This product is now out of stock, but don't worry you can shop similar products from

Back to Home & Tech
The 77" CX6LA 4K HD OLED TV from LG promises to bring the cinematic experiences in vision and audio to your front room. Featuring SELF-LIT LG OLED technology, LG α9 Gen 3 processor, Dolby Atmos provides an immersive three-dimensional sound and award-winning smart platform LG web OS. All available to experience in an ultra-thin gallery design. The best part? A wall mount is included so you can display it wherever you want it.
Purchase now to receive a free pair of LG TONE Free FN4 True Wireless Earphones with your delivery, while stocks last.

The most innovative technology in TV
In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts, and the sharpest details which ultimately uncover all the details in darker scenes.

α9 Gen3 AI Processor 4K, The most innovative TV experience
With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.

ThinQ AI, TV takes a leap forward
Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.

Unlimited Entertainment
LG webOS smart platform: your favourite content all in one place. Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.

Dolby Vision IQ & Dolby Atmos
Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.

Purchase now to receive a free pair of LG TONE Free FN4 True Wireless Earphones with your delivery, while stocks last.

White glove delivery service provided and includes:

  • Two-hour delivery timeframe

  • Out-for-delivery alert

  • Delivery service to a room of the customer’s choice

  • Unpackaging and removal of packaging as standard

  • One hour pre-call and text communications

  • Live Tracking


TV Warranty

LG televisions as sold by Tekzone in-store and online have a 5-year warranty. The first year is covered by LG then subsequent years by Domestic & General. The warranty covers all electronic faults that develop within the TV. It does NOT cover screen burn or image retention (On OLED TVs only) nor does it cover physical damage such as the TV falling off the wall or a broken screen for example someone (achild) throwing an object at the screen and causing damage.

Should service be necessary then in the first year call LG and log a service call request online or by telephone and in the following years call Domestic & General (D&G) on 03330004936 (open 7 days a week). T&Cs apply.
Selfridges Says

Delivery To Italy

Sorry, this product is unavailable for Italy Delivery

International Delivery

Sorry, this product is unavailable for International Delivery

Complimentary UK Click & Collect

Sorry, this product is unavailable for UK Click & Collect

Complimentary returns within 14 days

It's ok if you change your mind, we offer a 14-day returns policy, from the day you purchased your item in store or from the day you received or collected your online order. Exceptions do apply, we unfortunately can't accept returns on all items.

Taxes and duties are included in the item price but are non-refundable.

Please read our terms & conditions to find out more.

UK & EUROPE

€10.00
  • Unlimited UK timed, nominated and standard delivery
  • Next day UK delivery (if ordered by 6pm UK time)
  • Unlimited EU standard delivery
  • Complimentary returns
  • No minimum purchase value

GLOBAL

€60.00
  • Unlimited UK timed, nominated day and standard delivery on orders over £75
  • Unlimited worldwide deliveries on orders over £75