Selfridges Unlocked

Become a Keyholder and unlock exclusive invites, first looks, free shipping, monthly prizes and regular donations.

Join now

Join now

Using your Key

Want to know how to make the most out of your Key? Browse all of the Keyholder perks for details.

 

Shopping in store? Log into your account to view your Key and show it at the till. Ask a team member any questions you have about your perks.

 

For even easier access, add your Key to your digital wallet.

Using your Key

A world of possibilities

Your Key to extraordinary. Exclusive invites, first looks, free shipping, monthly prizes and regular donations.

Clear your schedule

Clear your schedule

Keyholders get the first look at launches, collaborations, events and experiences. Plus, free UK shipping on orders over £150.

Win a big day out

Win a big day out

Each time you shop with your Selfridges Key, you’ll be entered into our monthly prize draw to win a whole day of experiences at Selfridges.

Win a big day out
Look good, feel good

Look good, feel good

Whenever you shop with your Selfridges Key, we’ll donate to Centrepoint on your behalf.

The original Selfridges Key

On the day Selfridges opened in 1909, our founder, Harry Gordon Selfridge, handed out keys to our very first customers to make them feel at home. Selfridge famously said, “everyone is welcome” – an ethos we’ve shared ever since. Now, Selfridges Unlocked stays true to that spirit: everyone is welcome to become a Keyholder.

Sign up

Becoming a Keyholder is completely free; anyone can sign up online or in store.

Join now