Virtue Volumising Primer
Application: spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory
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Product Code: 35001492
Virtue isn’t just a beauty brand, it’s a biotech expert. Each of its products is formulated with patented Alpha Keratin 60ku® - a transformative protein that binds to damaged hair and repairs it. No exception, the Volumising Primer doesn’t just prep hair for creating voluminous styles, it mends fine hair and protects each strand against future heat damage.