PROJEKT PRODUKT's ultra-modern aesthetic is based around functional minimalism and sharp geometric forms. Founded by optician Hyunho Lee in 2014, the South Korean label crafts glasses and shades in a variety of eye-catching designs.

Reimagine or reinvent your style with the precision-engineered structures of this luxury eyewear. For classic finesse, a pair of lightweight aviators in sturdy stainless steel is hard to beat. Or, you can make a bold statement with a fuller-rimmed design in a tortoiseshell pattern. Aiming for that contemporary hipster look? Select semi-rimless glasses with a top-heavy hybrid construction for some off-kilter cool, Seoul-style. 

The choice of high-performance materials throughout the PROJEKT PRODUKT range allows you to create all kinds of effects and impressions: subtly translucent acetate blends in harmoniously with low-key colour schemes – or, if you want to form a sharper contrast, pick out frames in glittering gold.

When the weather is fine and you're ready for shades season, why not make a pair of PROJEKT PRODUKT sunglasses the centrepiece of your ensemble? The throwback feel of an oversized cat-eye shape complements short dresses or vintage-style swimwear. Circular mirrored shades, meanwhile, provide some streetwise attitude. 100% UV protection comes as standard across this cutting-edge collection.

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