BETHANY WILLIAMS

One of the most exciting new designers of the past decade, Bethany Williams is reinventing designer fashion with her bright, bold pieces and her commitment to environmentally friendly processes. Her inspirational label uses a variety of eco-conscious techniques and materials to craft luxury shirts, jackets and accessories.

Bethany Williams's fashion is based around contrasts, with the classic elegance of the brand's simple silhouettes offset by loud, eye-catching prints. It's confrontational and friendly at the same time – think slimline T-shirts and football jerseys with vibrant colour panels, or sharp button-up shirts adorned with abstract patterns. For a striking look, team a graphic-print scarf with a plain black top so the colours really stand out.

The British designer made her name with a focus on sustainability, and the reduction of waste is central to Bethany Williams's ethos. The label regularly breathes new life into old materials by taking used textiles and building innovative garment designs around them, creating a playful collage aesthetic. Organic cottons and vegan leather are important to the range. Keep an eye out, too, for linens, TENCEL® and other materials that have a reduced impact on the environment. If you want to do your bit for the planet while you shop our Bethany Williams collection, just keep an eye out for the yellow Project Earth banner.