Farai London

Vibrant colours, cut-out sections and figure-hugging shapes – it's no wonder the collection from Farai London is a viral sensation. Within months of the brand's launch in July 2020, Farai clothing gathered a major following on social media thanks to influencers flaunting its styles on their profiles. Founder MaryAnn Msengi aims to create pieces with an early '00s flavour and a sensuous feel to make women feel confident in showing off their curves. 

Our selection of Farai London clothing is instantly recognisable for its bold use of vivid shades. Look out for dynamic hues blended and blurred on their skin-hugging canvasses. Stretchy knits and jersey textures will cling to your form, exposing shoulders, waists and hips with expertly placed open segments. You'll spot gentle ruching for a dash of extra detail, along with gleaming silver rings holding the material together where two fabrics meet. Asymmetric lines offer a quirky, characterful effect throughout our range.

Choose a one-shoulder dress for a statement look on a balmy day, or a midi with a plunging v-neck to turn heads at a special event. We recommend pairing a Farai jumpsuit with a pair of chunky heels for a strong silhouette on the dance floor.