Shop our men's Tag Heuer collection for watch designs that have, rather fittingly, stood the test of time. Established in 1860 by Edouard Heuer, the Swiss luxury brand rewrote the codes of watchmaking with the introduction of its crown-operated, keyless winding system. The label prides itself on innovation and continues to fuse cutting-edge technology with flawless craftsmanship to this day.

Renowned for its avant-garde and bold take on timepieces, Tag Heuer uses durable materials and fine construction so each design can be considered as an investment. Our collection of Tag Heuer watches for men includes automatic, quartz and chronograph styles in a range of colours and designs. From scratch-resistant sapphire crystal screens to steel and rubber straps, the watches are all incredibly hard-wearing.

Our Tag Heuer automatic watches are encased in both brushed stainless steel and leather with powerful Calibre movements and detailed dials – excellent for a classic look. Heading to the gym or planning a workout? A number of the watches are water-resistant, and fitted with minute and running-second counters so you can strive for your personal best. Want a little more innovation? Discover men's watches that are made with technical aspects such as heart-rate displays, Bluetooth and Android Wear.

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