When the Grammy award-winning popstar announced her move into beauty, it sent a flurry of excitement around the world. Now, the full r.e.m. collection has landed online and in all Selfridges stores, where you can try the products IRL and learn how to bring Ariana’s signature looks to life with our beauty menu designed by her very own make-up artist, Ash K Holm.

So, what’s the story behind r.e.m. beauty? A song title from her Sweetener album, REM is the phase of sleep in which you are the most creative and where your most vivid dreams occur. r.e.m. beauty, Ariana says, is all about bringing your beauty dreams to life. Her initial references included vintage make-up ads from the 50s and 60s, space warriors (she’s a fan of the film Barbarella) and dreamy, mist-covered landscapes.

Like a streetwear brand, r.e.m. beauty arrives in a series of drops, or in this case, chapters. Her first (unsurprisingly) focused on the eyes, where you’ll find ultra-fine liners, luminous eyeshadows, mascara and feline-shaped false lashes to get that ultimate ‘Ari eye’. Chapter Two introduced skincare, with viral favourites like the Cooling Blurring Under Eye Balm (a tub is sold every 12 seconds!), as well as metallic gel pigments and lip and cheek sticks in ethereal tones of lilac, silver and fuchsia.

Chapter Three, On Your Collar, is all about lips. Here you’ll find liquid lipsticks that Grande insists will last through high-energy choreography, creamy matte lipsticks and wet-effect lip oils. Hot off the press is Chapter Four, which focuses on complexion products in modern, skin-loving formulas – from a pore-blurring primer to a hyaluronic-infused concealer that comes in an impressive 60 shades to cater to a full range of skin tones. And rumour has it Chapter Five will be arriving in the not too distant future…

“I’m beyond excited, honoured and thankful. Now more than ever, having that touch point where people can see, feel and experience the product first hand is so important,” Ariana says. “Please come by and see the teams, or book an appointment online, if you‘d like the full r.e.m. beauty experience.”