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8 WAYS TO DO PROJECT EARTH 

8 WAYS TO DO PROJECT EARTH 

Words: Georgia Graham

A hospital for sneakers, a Jacquemus rental and a nude awakening. Sound intriguing? Read on to discover all the Project Earth initiatives to try now.

Image: courtesy of Goldfinger

1. CHOP CHOP 

1. CHOP CHOP

Planet-friendly food starts with the right tools, so we’re hurrying over to our Project Earth Home & Tech edit to pick up an elegant Goldfinger chopping board. With their sleek design, you’d never guess that the wood used to make their pieces was sourced from repurposed timber offcuts. Their monthly charitable initiative, People's Kitchen, also cooks and delivers meals to vulnerable residents in the local community, and their Goldfinger Academy trains marginalised young people in the art of woodworking. 

Image: courtesy of Adesse

2. YOU ARE WHAT YOU EAT

2. YOU ARE WHAT YOU EAT

So why not be something plant-based? In the Foodhall on G at Selfridges London you’ll find Juici Jerk, the brainchild of two brothers bringing the flavours of their West Indian heritage to London’s food scene. Drenched in delicious Jerk sauce and replete with beans, slaw and fried plantain, the jackfruit bowl, bagel and tempeh wrap are a meat-free Monday hit. For a more formal occasion, make a reservation at Adesse on Level 2, a fine dining restaurant founded by Matthew Kennedy specialising in artfully plated vegan meals.  

Image: courtesy of Adesse

3. RENT A FANCY OUTFIT

3. RENT A FANCY OUTFIT

For the commitment-phobic shoppers amongst us, and those looking for a more sustainable solution to event dressing, Selfridges’ rental offering is perfectly placed to help. Test drive the trends, no long-term lease required. Why not pick up a Jacquemus two-piece for your dinner at Adesse?

4. FIX UP YOUR KICKS 

4. FIX UP YOUR KICKS

The dog days of summer are over, and perhaps your sneakers are feeling it too. After months of festivals, parties and outdoor adventures, it’s likely your shoes are looking a bit the worse for wear. Freshen up with a visit to our new sneakers ER, whose careful cleaning and repair techniques will breathe new life into any emergency case.

 

Please note this service is available to book in Selfridges London via our Selfridges Concierge desk on G. 

Image: courtesy of Bethany WIlliams

5. CELEBRATE PIONEERING WOMEN

5. CELEBRATE PIONEERING WOMEN 

26 August was female equality day, so we’re calling out one of our favourite labels in the Project Earth assortment - Bethany Williams. The London-based designer is known for using deadstock fabrics and sustainable materials to create her unisex clothes, and her supply chain includes the “Making For Change” production unit in London, which employs and retrains formerly incarcerated women. The creative workshops she runs with The Magpie Project, an East London organisation caring for homeless women and children, also formed the inspiration for her SS22 collection.

Image: courtesy of Bethany Williams

6. CLEAR OUT FOR (SELFRIDGES) CREDIT 

6. CLEAR OUT FOR (SELFRIDGES) CREDIT 

Why not have a look through your wardrobe to see if any of your bags might be Reselfridges-able? The service allows you to sell pre-loved bags in exchange for Selfridges credit, which you can then use both in store and online. Even better, you can spend it on items from our Project Earth edit, a selection of products that align with our commitment to change the way we shop.

7. HAPPY BIRTHDAY TO YOU 

7. HAPPY BIRTHDAY TO YOU

Early September is a popular time for birthdays, which means you probably know at least one Virgo in need of a gift. As the natural yet pragmatic sign, why not give them something from our Project Earth edit? Virgos are notoriously hard-working and perfectionist, so perhaps a soothing candle and a bottle of organic wine might help them unwind. Even better, bring them to your local Selfridges store on 9 September where we’ll be throwing a party to celebrate the launch of Selfridges Celebrates: Birthdays

Image: Valentin Gillet for Selfridges 

8. EMBRACE YOUR NATURAL BEAUTY

8. EMBRACE YOUR NATURAL BEAUTY

Speaking of birthdays, your birthday suit is the most planet-friendly outfit of all, so why not give it a boost with some vegan, cruelty-free and organic skincare? If you’re contemplating how to make your lifestyle more circular, then it’s common knowledge that the most inspired ideas arrive in the shower. Whilst you’re in there, try a refillable shampoo from Kiehl’s or Aveda to put you in the Project Earth headspace. To finish the look, add a swipe of Hermes' refillable lipstick to complement your Jacquemus rental. 

Image: Valentin Gillet for Selfridges 

Find more inspiration 

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