Creating otherworldly fashion campaigns is just the beginning – 3D design holds a huge amount of potential for planet-friendly change within the fashion industry.
First up, tackling over-production and waste: “3D software provides designers with the ability to design, sample, customise and produce a virtual garment that can be sold online the very same day, without the need to be physically created. This makes a sustainable ‘made-to-sell’ model where nothing is wasted entirely possible,” says Cat.
“Looking forward, I predict a rise in consumer customisation, where product can be fully personalised to a customer’s exact measurements and specification. This made-to-order product will have a far greater emotional attachment to the wearer, and therefore become a more sustainable product that will be worn for longer.”