NEUW

Lou slim-fit stretch-organic cotton jeans

When Lou Reed recorded Velvet Underground’s now-iconic LP in ’66, he was wearing jeans not dissimilar to the Lou. It’s only fitting, then, that Neuw would name them after the legendary musician. Made from stretch-organic cotton, this pair is treated with a soft, faded wash to achieve an authentic worn-in finish with the comfort to match. Premium in quality, they’ll hold up at a gig as well as weekend brunch – because even rock stars have to eat.

• Neuw stretch-organic denim jeans


• 99% organic cotton, 1% elastane


• Exposed button and concealed button-fly fastening at front


• Slim fit, mid-rise, straight leg, structured waistband, belt loops, five pockets, V-shaped yoke at back, brand patch at back, contrast stitching, mid-faded wash, branded hardware


• Machine wash cold


• Size UK 32: rise 10.5in / 27cm, inside leg 32in / 81cm, leg openings 14in / 36cm


• Model is 6ft 2in/1.88m and wears a size UK 32


• Midweight, slight stretch