PROJECT EARTH EVENTS

How is Christopher Raeburn approaching fashion post Covid-19? What is the future of retail according to fashion consultant Aja Barber? And how can we change our shopping habits? As part of Project Earth, we partnered up with influential events forums and leading experts in the world of sustainability to host a series of inspirational online talks and fun in-store workshops to bring the most exciting ideas in sustainability to you. Missed some of these thought-provoking digital discussions?

Watch the videos below to catch up now.

CATCH UP: OUR PAST EVENTS


Catch up on our thought-provoking digital discussions exploring the most exciting ideas in sustainability.

SOWING THE SEED: HOW CAN WE BECOME ETHICAL EATERS

Intelligence2 webinar 

Should we all go vegan if we want to save our planet? How can we find responsibly sourced ingredients? Watch a host of exciting experts discuss the ways in which we can all become ethical eaters and shop for food in a way that’s both healthier for us and the planet.

FEATURING:

Razia Iqbal:
Journalist and presenter for BBC for nearly three decades.
Mr Lyan (Ryan Chetiyawardana):
Award-winning bartender and entrepreneur, who has championed a resources-conscious approach to cocktails.
Dr. Emma Keller: 
Team leader at WWF-UK seeking to drive change in the food system.
George Monbiot:
Journalist, environmental campaigner, bestselling author and presenter of Channel 4’s film Apocalypse Cow. 

BETTER TOGETHER: HOW TO BUILD A MOVEMENT

How To Academy webinar 

From the Black Lives Matter movement to Clap for our Carers: solidarity, community and mutual aid are cutting swathes through the individualistic aspects of our culture. How can we, as individuals, come together to harness the power of collective action and responsibility? Watch this inspirational debate with Jack Harries, Tony Juniper, Aditi Mayer and Caroline Lucas to find out more.

FEATURING:

Hannah MacInnes:
Broadcaster, journalist and presenter for Times Radio.
Jack Harries: 
Documentary filmmaker, WWF ambassador and environmental activist.
Caroline Lucas:
The Green Party’s first MP representing Brighton Pavilion since 2010.
Aditi Mayer:
Photojournalist, sustainable fashion blogger, and labour rights activist.
Tony Juniper CBE:
Environmental author and former sustainability advisor to His Royal Highness, The Prince of Wales. 

IMMATERIAL FASHION: THE END OF OWNERSHIP?

The Future Laboratory Instagram takeover

Pioneering trend forecasters, The Future Laboratory, took over @theofficialselfridges Instagram to explore the future of retail and the cycles of the circular economy. How will the rental revolution change our wardrobes according to Victoria Prew? How can community commerce transform fashion? Explore the answers via this enlightening presentation.

FEATURING:

Victoria Phew:
Co-founder and CEO of HURR Collective, the UK’s first peer-to-peer wardrobe rental platform.

MEET THE YOUNG ACTIVISTS FIGHTING FOR CLIMATE CHANGE

Intelligence2 webinar 

From New York to Nairobi, the next generation has been globally admired for demanding greater action on climate change. Watch this inspiring debate with young activists to discover the causes they are fighting for, from plastic pollution to deforestation, as we discuss the importance of building a movement.

FEATURING:

Alexander Taylor:
Founder of Alexander Taylor, an innovation consultancy. 
Yassmin Abdel Magied:
Broadcaster, writer, speaker and social advocate specialising in cultural change.
Zamzam Ibrahim:
Co-founder of Students Organising for Sustainability and former President of the National Union of Students.
Clover Hogan:
21-year-old climate activist and the founder of Force of Nature.
Zaqiya Cajee:
Founder of Swopitup, a clothing exchange programme that runs in schools. 

A CREATIVE CALL FOR OUR OCEANS' FUTURE 

Together with Parley for The Oceans founder Cyrill Gutsch and renowned designer Alexander Taylor, we explored how innovation and material futures can play a part in protecting our oceans during these times of dramatic change. Discover ways we can all help reimagine a more positive future through eco-innovation and creativity as Gutsch and Taylor share how they have helped champion change by combining product design with ocean advocacy and forward-thinking fashion.. 

FEATURING:

Cyrill Gutsch:
Founder and CEO of environmental conservationist organisation, Parley for the Oceans.
Alexander Taylor: 
Founder of Alexander Taylor, an innovation consultancy. 

MEET THE CHAMPIONS OF CHANGE

How To Academy webinar

Alannah Weston, Chairman of the Selfridges Group, was joined by a global panel of leading voices in the campaign for climate action to discuss their thoughts on what we can all do to contribute to humankind’s most urgent challenge. Watch to hear the thoughts and opinions of the movement’s pioneering campaigners... 

FEATURING:

Farhana Yamin:
Environmental lawyer, activist and climate change policy expert.
Paul Van Zyl:
Co-Founder of The Conduit club and human rights specialist.
John Sauven:
Executive Director of Greenpeace (2007-2020). 

IN CONVERSATION WITH DANA THOMAS

We invited Dana Thomas, the author of 'Fashionopolis: The Price of Fast Fashion and the Future of Clothes' for a candid discussion exploring the sustainability movement and why it is imperative that fashion goes truly green. In this discussion, we explored how the fashion cycle has negatively impacted humanity and the planet, why that impact is an immense problem, and what businesses and consumers can do to correct this.

FUTURE SOLUTIONS WITH THE INSTITUTE OF DIGITAL FASHION

URL is the new IRL but digital is not just a quick fix for the now — it is a tool of expansion to create a more inclusive, democratic and sustainable fashion industry. Following their Instagram takeover on @theofficialselfridges we went behind the scenes with co-founders of the Institute of Digital Fashion, Leanne Elliott Young and Cattytay, as we learn how digital artists model their 3D designs – from concept to end (virtual) product – watch to explore how AR fashion could be the new future. 

FEATURING:

Leanne Elliott Young:
Creative Director and commentator on sustainability and industry disruption.
Catty Tay:
3-D pioneer and digital garment specialist. 

ETHICAL CONSUMERISM: OXYMORON OR OPPORTUNITY

The Guardian webinar 

In celebration of Project Earth, we teamed up with The Guardian to host a panel of experts – including Orsola de Castro, Christopher Raeburn and Aja Barber – to discuss how we can ethically navigate the future of fashion and consumerism against the backdrop of the climate emergency and in the wake of a global pandemic. The panel was hosted by The Guardian’s Fashion Editor, Jess Cartner-Morley who proposed the question – is a new sustainable form of consumerism possible? 

FEATURING:

Orsola de Castro:
Designer, mentor and co-founder of Fashion Revolution.
Christopher Raeburn:
Creative Director of fashion label RÆBURN, defined by its functionality and sustainable intelligence. Global Creative Director of Timberland (2018-20). 
Aja Barber:
Writer and consultant specialising in sustainability and ethics. 

REIMAGINING OUR MATERIAL WORLD

How to Academy webinar 

We’re entering an exciting new age for fashion, with brands and individuals challenging and reimagining sustainable new ways of doing things – from reworking the traditional Fashion Week model to analysing the materials we use. In this thought-provoking panel talk, designer Patrick Grant joined Bay Garnett, Dio Kurazawa and Arizona Muse to explore what the fashion world might look like in the not-too-distant future.

FEATURING:

Patrick Grant:
Designer, consultant and media commentator on sustainability.
Arizona Muse:
Environmental activist, Greenpeace ambassador and model. 
Dio Kurazawa:
Founder of The Bear Scouts, assisting influential brands to implement responsible practices.
Bay Garnett:
Fashion stylist, editor and author specialising in second-hand thrift.

FUTURE-FACING IDEAS FOR OUR CHANGING WORLD

How To Academy webinar

We meet the new wave of innovators who are reinventing the fabric of our world. From growing your own biomaterials to working with electronic waste and purchasing digital garments, what are the long-term innovations we need in fashion and retail to sustain the needs of not only this generation but of those to come? Find out in this fascinating talk with Matthew Drinkwater and Amanda Johnson.

FEATURING:

Emma Slade Edmondson:
Head of ESE Consultancy, a creative strategic marketing agency working on social and environmental initiatives. 
Bethany Williams:
Fashion designer pioneering environmental and social solutions. 
Amanda Johnston:
Curator and consultant at The Sustainable Angle, the first ethical fabric / talks fair. 
Matthew Drinkwater:
Head of the Innovation Agency at the London College of Fashion, championing digital design. 
Dr Carmen Hijosa:
Founder of Piñatex® - a natural plant-based material made from pineapple leaf fibre.
 
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