O'Dolls Collection

Shop the ODolls Collection at Selfridges and discover why the brand is so beloved by influencers. Discover women's clothing that expertly marries comfort and luxury – you'll find dresses, tops and trousers that suit days in and nights out in equal measure.

If you're new to the ODolls, allow us to introduce you to these sisters: Ellie and Daisey O'Donnell. The pair has established itself on social media, with each sibling racking up an impressive number of followers. Now, the duo has united to launch its own label, ODolls Collection, so that fans can also model enviable outfits on their online feeds. As you might expect, the sisters' signatures are all over their creations. Note the combination of figure-accentuating fits and relaxed leisurewear, which draws upon sporty details like sweeping stripes.

Take, for instance, the label's cotton jogging bottoms, which complement proud branding with comfortable elasticated cuffs. Slip on a matching top, complete with a sporty zip, and you have yourself a full ODolls tracksuit – you'll then be ready for some hard-earned relaxation. Or go for a hip-hugging mini dress, made from stretchy jersey and decorated with gleaming hardware, allowing you to command attention in a confidence-boosting design.

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