05 - 30 June, 2019

Now open: the Project Ocean Beauty Booth

Did you know only 50% of the packaging used in our bathrooms gets recycled, compared to 90% in the kitchen? Visit our Project Ocean Beauty Booth in Selfridges London now to discover how to reduce, reuse and recycle your bathroom products as we celebrate World Oceans Day (8 June).

Centrally-located within the Accessories Hall on G, this one-of-a-kind space will show you just how easy it is to live a plastic-conscious lifestyle with everything from eco glitter made from cellulose to paper-wrapped shampoo bars. Discover our hand-picked edit, including old favourites like Tata Harper and Le Labo alongside cult independent labels – oh hello, Beauty Kubes and The Natural Deodorant Co. 

What’s more, this is just part of our wider Project Ocean scheme (find out more here) to ensure that at least 50% of our products are better for people and the planet by 2022. Pretty exciting, right?

If you're not heading to London anytime soon, don't worry as each of our regional stores (Birmingham, Manchester Trafford and Manchester Exchange) will have a smaller edit to browse and you can shop the products online too.

Shop now

Ready to dive deeper into the world of sustainability? Then listen to our podcast series: SELF-Sustainable.

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