Starting life as a fashion guide, Who What Wear has since launched its style-forward line of shoes, clothing and accessories. The label is committed to individuality, only releasing small batches of its products. It makes classic with a spin: think backless ballet flats, a touch of shearling on a timeless biker jacket or cut-outs that make a little black dress dangerous. 

Who What Wear clothing is inspired by the natural world, utilising bold animal-style textures, leopard and zebra prints. But it’s not just about the look but also the feel; soft suede and ruched detailing create comfortable, yet fearless contrasts. You'll see that the label's love for the wild extends to its dedication to sustainability and reducing emissions – Who What Wear shoes and handbags are certified climate-neutral. Whether investing in a satin clutch or kitten-heel sandals, you can be confident in their earth-friendly credentials.

The diverse Who What Wear Selfridges range also boasts pieces that highlight their daring aesthetic, from adventurous neon footwear to playful accessories. Take home square-toe boots to wear with a ribbed skirt or dress up its vegan-leather trousers. With Who What Wear, you can find the contemporary wardrobe mainstay that shows you know enduring style.

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