Prada’s debut skincare products are all about supporting the skin to renew, reinforce and, ultimately, help our skin adapt to our busy lives. They have developed Adapto.gn Smart Technology™, which uses natural actives called adaptogens – a family of 15 rare plants that have existed for over 400 million years withstanding extreme conditions. (In other words, they’re more than up to the task of soothing skin after five-hours’-sleep and a busy office with air conditioning.) These actives join skincare favourites hyaluronic acid, vitamin C and ceramides to create formulas that nourish, revitalise and support the skin’s all-important barrier function.
The innovative foundation formula uses IRL-micro-filter™ technology to optimise light diffusion and give a soft-filter effect to the skin. Joining the party are vitamin E and niacinamide (the A* ingredient of the moment) to improve skin tone and moisture levels over time. The foundation comes in 33 shades, spanning cool, neutral and warm undertones that used AI tech to create an algorithm of 3,000 different skin tones for the most accurate colour matching possible.