Toy Shop

Explore our hand-picked curation of exciting, educational and creative toys for kids. Keep them engrossed for hours or spark their imaginations with our complete range for all ages, including teddy bears, constructions sets and outdoor toys o name but a few.

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BRAND FOCUS

Exclusive: LEGO® Speed Champions

Discover the exclusive-to-Selfridges LEGO® Speed Champions Ford GT Heritage Edition and Bronco R building set. Keep them (and yourself) entertained for hours as they build the cars brick-by-brick before getting ready to race.

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TRENDING

Must-have: outdoor toys

Looking for ways to get your little ones out into the fresh air? You won’t have to tell them twice with this exciting range of alfresco activities…

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WE LOVE

Our top picks: dolls

If your little one has an ever-growing collection of dolls, we have some new additions to complete their happy family. With this special selection of dolls, guaranteed smiles await.

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NEW IN: LEGO

NEW IN: LEGO

Just landed: the new LEGO VIDIYO collection, combining physical elements with AR technology, simply download the app and bring your creations to life.

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