Aveda Beauty

It's no wonder Aveda is named after the Sanskrit word for "all-knowledge". The brand embraces the holistic ethos that its founder Horst Rechelbacher first championed. From bestselling haircare to products for bath and body, each offering in the Aveda range is cruelty-free and powered by plants. These long-held values have been key to the brand's popularity over the years – you could say they're only a wash away from beauty domination.

If you too value ethical beauty as much as a good hair day, Aveda products will be steadfast favourites – they've even earned our green Project Earth badge. The brand's botanical-infused formulas include something for all hair types, whatever your haircare quandaries. Tried-and-trusted natural ingredients can be relied upon to keep your hair healthy – all you have to do is choose the scent family that calls to your senses.

Haircare may be Aveda's focus, but its skin care, body care and men's grooming products are just as effective. Like the rest of the range, plant extracts and floral essences are what make each bottle of facial cleanser or shower gel so effective. Stock your bathroom with all things Aveda, and you'll be redefining the meaning of being at one with nature every time you turn on the tap.