KEEL

Keel Eco Huggy Cheetah recycled-polyester soft toy 30cm

Keel was established in 1947, making the brand a pioneer in the soft toy game. Now a third-generation family business, it crafts some of the softest fluffy friends around – from lambs, kittens and puppies to llamas, koalas and octopi, all just as comforting to hug whether you measure your age in weeks or decades. Even better? Their plump shapes are all filled with recycled polyester stuffing, helping to protect the environment for real-life animals too.