Tales of wonder 

See our Wonder Room’s
most precious creations

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Tales of wonder

Discover the most precious creations 
in our Wonder Room

Seeing is believing


Read more »

Our top stories

It’s in our jeans

Digital artist Jamie-Maree Shipton reimagines the most iconic wardrobe staple of all: denim

See it. Shop it

It’s here: AWGE by A$AP Rocky

Five reasons to visit the new in-store space

Discover more

Cold comfort

The designer labels that have winter all wrapped up

Newness this way

Bright New Things: Beauty

Introducing the planet-conscious beauty brands to know

Do good, look good

The New Order

A wireframe for the future of fashion

As the digital revolution continues to transform everything from politics to pop music, we have invited some of the world’s most boundary-breaking digital creatives to reimagine what shopping, style, and the department store might look like in the not-so-distant future.

Enter The New Order

What’s happening in store

Halloween beauty services & events

We’re here to get you in the Halloween spirit (get it?) with the most amazing beauty services and petrifyingly brilliant events. Plan your visit to Selfridges now – if you dare…

Discover and book

See what's happening
in all our stores

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