Fashion in formation

This is the digital fashion future,
reimagined by Digi-Gal

Enter The New Order


Read more »


Fashion in formation

Welcome to the digital fashion future, reimagined
by 3D design collective Digi-Gal

Enter The New Order

Read more »

Our top stories

Unboxed: the freshest beauty exclusives

Brand-new beauty you can only get in one place (right here)

Get hyped

New to Selfridges: HappyxNature

Introducing our latest sustainable-style crush by cool-girl Kate Hudson

Discover the brand

The future of retail

We ask the experts: what will popping to the shops involve in the future?

Activate Flux Capacitor

The Selfridges Eye: Virtual Super Land

Meet the high-tech fashion brand that’s merging the physical and digital  

Let’s get technical

Selfridges Hot Air presents: 

A wireframe for the future of fashion

As the digital revolution continues to transform everything from politics to pop music, we have invited some of the world's most boundary-breaking digital creatives to reimagine what shopping, style and the department store might look like in the not-so-distant future.

Discover the campaign

What's happening in our stores

Self Discoveries

From marvelling at our future-facing digital displays to creating your own customisable lipstick – click here for our round-up of the best things to see and do at Selfridges’ four stores this week.

Read on

See what's happening
in all our stores

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