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Champion Women
Specialising in athletic apparel since 1919, Champion women's collection excels at slouchy silhouettes and cool colours. The brand's range of laid-back clothing and vibrant sportswear has you covered from the pool to the piste. Look closely to spot vintage logos and contemporary moniker-print patterns, marking out the maker as an American classic.
The company was originally named the Knickerbocker Knitting Company when it was founded by the Feinbloom brothers. Not long after, its agreement with the Michigan Wolverines to produce uniforms for their sports teams called for a more aspirational identity, and so it rebranded to Champion Knitting Mills. The cosy sweatshirts and training apparel continue to be the brand's metier today, along with streamlined swimsuits for women. All-American colours reign supreme - you'll notice the deep navy blue, popping red and brilliant white of the star-spangled banner used across the collection.
On balmy days, pick a Champion bikini to have a dip. Style one with crossover straps and structured cups to keep you secure as you rack up the lengths. Post-swim, slip on a pair of cosy joggers and a logo-branded T-shirt to lock in heat. Finally, don a set of rubber sliders or lace-up snakers to complete your varsity ensemble.
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