SLOWEAR Men's

As the name suggests, Slowear men's clothing is designed for gents who don't mind taking things easy. The brand sees itself as less of a label and more of a philosophy. The key tenets? Durability, sustainability and a focus on meticulous Italian style.

If this sounds like your thing, you'll love exploring Slowear at Selfridges. Discover cotton polo shirts, cut to a relaxed fit and made to stand out through their sheer, unabashed simplicity. You'll see slim-fit pants too, with classic tailoring channelled through distinct creasing and formal jetted pockets. For warmer days, choose smart shorts, woven from high-quality linen or cotton.

These are pieces that transcend trends. Though Slowear Venezia (to give the label its full name) was founded in 2003, its roots go back to 1951. The brand has been championing timeless Italian fashion ever since. Its forerunner, Incotex, is credited with inventing chinos, in case you needed any more evidence of its esteemed pedigree.

In keeping with the Slowear mode de vie, we suggest you take your time choosing an outfit. A pair of black or beige pants will complement office gear or informal outfits equally. Shorts can be worn alongside smart shirts or casual crewneck T-shirts. The options are abundant – but there's no need to rush.

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